Services
Graphic Design
Branding, print & visual identity
Brand and layout work originates from my Lahore studio for Pakistani exporters, Punjab schools, and Arabic–English campaigns destined for UAE shelves and Saudi conference materials.
Graphic design is where strategy becomes something people recognize in half a second. I develop logos, color systems, typography rules, and campaign layouts that stay coherent whether someone sees your Instagram post, your storefront sign, or a PDF proposal on their phone.
Through AzAd Solutions in Lahore I work with manufacturers, schools, publishers, and export brands that need Urdu and English—or Arabic and English—in the same composition without awkward spacing or broken diacritics. I treat bilingual layout as a craft: baseline rhythm, numeral styles, and hierarchy that respect both scripts instead of squeezing translated text into English boxes.
Deliverables are production-minded. You receive vector masters, editable source files, export presets for web and social, and print-ready PDFs with bleed when the job moves to offset or flex. I collaborate with my print team when your project continues into physical production, but the design phase stands on its own for clients who only need identity and artwork.
I also think about how your brand behaves in motion—social carousel templates, presentation decks, and signage proportions—so marketing does not fracture the moment someone leaves the homepage. Consistency builds trust faster than a one-off flashy poster.
Photography direction is part of the conversation when your catalog or school prospectus needs on-brand visuals; I specify crop ratios and tone so stock or custom shoots drop cleanly into the layout grid.
Who this is for
- New businesses establishing a credible logo and brand kit before launch
- Schools and publishers needing curriculum covers, event posters, and uniform brand templates
- Exporters presenting catalogs to Gulf or European buyers with polished visual standards
- Marketing teams that want one designer who understands both digital specs and print color modes
- Restaurants and retailers refreshing menu boards and in-store visuals seasonally
- Nonprofits preparing annual reports and donor decks with dignified, readable typography
Who this is not for
- ×Lowest-bid logo contests expecting unlimited concepts in forty-eight hours
- ×Full billboard fabrication installs—design yes, structural signage engineering is separate
- ×Clients who need only raw print production without creative direction—see Offset Printing
Deliverables
How I work
Step 1: Brand brief & references
I capture your audience, competitors, and personality words, then mood-board directions before pencil or pixel work, including print and digital contexts where the mark must perform.
Step 2: Concept rounds
You review focused logo directions—not endless scatter—each with rationale for mark, type, and color, shown on mock business cards and social avatars for scale testing.
Step 3: System expansion
Approved marks extend into stationery, social templates, and campaign layouts with usage rules.
Step 4: Bilingual refinement
Urdu, Arabic, or dual-language lockups are tuned for readability and cultural tone, not literal paste-ins.
Step 5: File handover
Organized folders, export presets, and a one-page cheat sheet so your team stays on-brand afterward, including CMYK and RGB swatches and minimum logo clear-space rules.
Tools and stack
Adobe Illustrator
Vector logos and packaging dielines that scale without jagged edges
Adobe InDesign
Multi-page catalogs with master pages and threaded Urdu or Arabic text frames
Adobe Photoshop
Photo retouching and composite visuals for campaigns and social
Professional Urdu/Arabic fonts
Legible Nastaliq and Naskh choices licensed for commercial print
Figma
Shared UI-adjacent brand kits when your web team needs synchronized tokens
Frequently asked questions
Yes. Bilingual and RTL layout is routine for my Lahore and Gulf clients—fonts, numerals, and alignment are part of the deliverable.